About Us
Spectator Consultancy acts as a strategic partner and implementation ally for hospitality brands.
Paul Z. Diab
Founder & Managing Director
EDUCATION & AFFILIATIONS
B.A. Hotel & Restaurant Mgmt
Michigan State University (1986)
- • Board of Directors, AHIC
- • Member, Chain Des Rotisseurs
- • Member, HSMA
Executive Experience
Progressed through senior F&B and Executive Assistant Manager roles at prestigious brands including Marriott, Hyatt, Sheraton, and Abu Dhabi National Hotels, successfully managing multimillion-dollar annual turnovers and leading teams of over 250 staff.
VP Operations MENA | Louvre Hotels Group
Overseeing financial performance, strategic execution, and guest experience across 40+ hotels. Driving revenue optimization, cost control, and profitability through standardized service delivery.
Director of Operations MENA | Golden Tulip Hotels
Directed pre-opening readiness, operational logistics, and development pipelines across the region. Ensured brand requirements and supported owner relations.
General Manager & Pre-Opening Lead
Led hotel takeovers, repositioning, and pre-openings at properties including Royal Tulip Dubai, Golden Tulip Seeb, and Sheraton Gold Mohur. Consistently improved GOP and expanded market share.
Senior F&B Hotel Management
Built an extensive career in senior leadership for major international brands including Marriott, Hyatt, and Sheraton across the USA and Middle East. Key achievements included managing multimillion-dollar annual turnovers and leading teams of over 250 staff.
Crafting Excellence in
Hospitality Strategy
Spectator Consultancy acts as a strategic partner and implementation ally for hotels, restaurants, and destinations, turning opportunities into measurable results through collaboration, transparency, and excellence.
Our expertise covers the entire lifecycle of hospitality assets—from initial concept and brand positioning to operational optimization and long-term asset management. We don't just advise; we execute alongside our clients to ensure sustainable growth.
Empowering Growth
through Insights
"Our mission is to empower hospitality brands to thrive in a dynamic market by delivering data-driven insights, practical solutions, and hands-on support."
We aim to enhance guest experiences, optimize operations, and drive sustainable profitability for our partners through the highest standards of strategy and execution.
A Global Standard for
Strategic Hospitality
We envision a world where hospitality brands consistently delight guests through evidence-based strategy and human-centered operations, enabling sustainable growth and trusted, lasting partnerships.
Our vision is to become the leading trusted partner for brands seeking to transform guest experiences into enduring loyalty and sustainable excellence through insight-led strategy and hands-on execution.
Asset
Management
We aim to maximize financial performance, optimize operating efficiency, and protect and enhance the asset’s value over time.
From managing capital expenditure (CapEx) and deferred maintenance to aligning asset strategy with brand standards, we balance risk and return for owners and investors in any market condition.
The Principles that Guide Us
Collaboration
We work as your implementation ally.
Excellence
Striving for the highest global standards.
Transparency
Clear, data-driven and honest strategy.